Conceptual blending in advertising

Conceptual Blending in EL++

Conceptual Blending in EL++

The cognitive theory of conceptual blending models human creativity as a mental process that combines two mental spaces into a new mental space, called a blend. According to this theory, a blend is constructed by taking the commonalities among the input mental spaces into account, to form a so-called generic space, and by projecting their non-common structure in a selective way to the novel ble...

Conceptual Blending in EL++

Conceptual Blending in EL++

Conceptual Blending in EL++